Donors who don't return
Every lost donor has to be replaced, and finding a new one costs far more than keeping one.
Joyfire for Nonprofits
Reliably Fund Your Work and Expand Your Impact Year After Year.
Donor messaging, marketing plans, websites, and ongoing support, with the same marketing firepower big organizations have and pricing set for mission budgets from the start.
The cost of leftover marketing
Your Mission Deserves More Than Leftover Marketing.
We understand how exhausting it is to pour your heart into a cause and still struggle for sustainable funding. Most nonprofits run their marketing with whatever time and money is left after the work of the mission. Donors give once and go silent, the website goes stale, and every campaign feels like it starts from scratch.
Mixed messages
Staff, board, and volunteers each describe your impact a little differently.
Invisibility online
People searching Google or asking AI for causes like yours can't find you.
Why Joyfire
Why Nonprofits Like Yours Partner With Joyfire
Donors Fund the Impact. The People You Serve Are the Focus.
Donors aren't influenced by your organization, or even the face of it. They give to change they want to see. We build your message around how the donor changes the lives of the people you serve, so every gift feels like it makes a difference where it counts.
Big-Brand Strategy, Mission-Sized Budget
Nonprofits deserve the same marketing firepower as big brands. Our Sprints and Builds are priced for mission budgets from the start, not as a discount you have to ask for.
One Clear Story Everywhere
From your board to your website to AI search, we make sure everyone who talks about your mission tells the same clear story.
★ Recommended starting point
The Donor Development Sprint
Where Most Nonprofits Start
In four weeks, we clarify your message, define your best donors, and build a thank-you sequence that keeps them giving.
What you get
A Donor Toolkit Your Whole Team Can Use
The same approach as our Messaging Sprint, built for donor retention and funding.
How to Talk to Your Donors Guide: your positioning statement, the problem you solve, the donor's role, and the change their gift creates.
Donor Persona Guide: who your best donors are, why they give, and what keeps them giving.
Custom fundraising framework: a memorable acronym or model that pulls your mission and your ask together into one clear path.
Post-donation 5-email thank-you sequence for first-time and returning donors.
Up to 2 rounds of revisions so every word sounds like your organization.
90-minute team and board walkthrough so everyone can put your new message to work right away.
How the Donor Development Sprint Works
Share Where You Are Today
Book your Sprint and send your recent appeals, donation page, and donor numbers.
Join Your 2-Hour Intake Session
We meet with you and your development lead to clarify your impact and the role donors play in it.
Get Your Toolkit & Align Your Team
After up to 2 rounds of revisions, we walk your team and board through everything in a 90-minute session.
Your 4-week timeline starts once your intake form is submitted and your Intake Strategy Session is scheduled.
Services and pricing
Everything We Offer Nonprofits, Priced for Mission Budgets
Priced for mission budgets
Your Cause Deserves to Be Funded.
You do the work that changes lives. Our job is to make sure the right donors see it, understand it, and keep giving. Every service below is built and priced so your mission can actually afford the firepower it deserves.
How to get started
Three Steps to a Clearer Mission
Book a 15-Minute Discovery Call
Tell us where your organization is today and what's getting in the way.
Get a Recommended Starting Point
Most nonprofits start with the Donor Development Sprint, because every other thing you do works better once your message is clear.
Build From There
Add a website, a plan, or ongoing support when you're ready.
What to expect
Clear Prices, Clear Finish Lines.
Nonprofit pricing on Sprints and Builds for registered 501(c)(3) organizations.
Fixed prices, paid on a clear schedule, with no hourly surprises or scope creep.
Individual donors, not grants or events, so our work stays focused where it has the most impact.
Sprints
Fixed scope, fixed price.
Fixed timeline, paid in full up front.
| Detail | Donor Development Sprint | Growth Plan Sprint for Nonprofits |
|---|---|---|
| Best for | Keeping donors giving after their first gift | Donor messaging plus a complete 90-day marketing plan |
| What's included | How to Talk to Your Donors Guide, Donor Persona Guide, fundraising framework, 5-email thank-you sequence, 90-minute walkthrough | Everything in the Donor Development Sprint, plus a marketing audit, a 90-day marketing plan, three 1-hour coaching sessions, and a 1-hour session with a Donor Development Coach |
| Timeline | 4 weeks | 4 weeks, then 90 days of coaching |
| Price | $3,500 | $6,500 |
Credit toward what's next: 50% of your Sprint fee is credited toward a Build or Partnership started within 30 days. Upgrading: move from the Donor Development Sprint to the Growth Plan Sprint within 30 days and pay only the difference.
See what's in the Donor Development Sprint →
Builds
Larger projects with a clear finish line.
Pay 50/50 or split over 3 months.
| Detail | Messaging + Website Package | Rebrand | Rebrand + Website Bundle |
|---|---|---|---|
| Best for | A website that's outdated or doesn't explain your impact | A brand your organization has outgrown | A new brand and website, launched together |
| What's included | Messaging, up to 5-page website, AEO schemas | Brand strategy, messaging, primary logo + secondary mark, brand guidelines | Everything in both, with messaging done once |
| Timeline | 8 to 10 weeks | 10 to 14 weeks | 14 to 18 weeks |
| Price | From $5,700 | From $6,700 | From $10,000 |
Messaging + Website Package →Rebrand →Rebrand + Website Bundle →
Partnerships
Ongoing support from a marketing mentor who knows your mission.
One rate for every organization, billed monthly.
| Detail | Ghostwriting | Leader Coaching | Quarterly Advisory |
|---|---|---|---|
| Best for | Appeals, newsletters, and leader updates in your voice | Executive directors becoming the trusted voice of their cause | Keeping fundraising and communications on track all year |
| What's included | Up to 4 pieces a month | Two 60-minute sessions a month | One 2-hour session a quarter |
| Minimum commitment | 6 months | 6 months | 12 months |
| Price | From $535/mo | $600/mo | From $300/mo |
Ghostwriting →Leader Coaching →Quarterly Advisory →
AEO
Get found by AI search.
Make sure that when people ask ChatGPT or Google AI about causes like yours, your organization comes up.
| Detail | Foundation | Engine (recommended) | Authority |
|---|---|---|---|
| Best for | Getting the basics right | Becoming the default answer for your cause | Staying visible as AI keeps changing |
| Timeline | 2 weeks | 4 weeks, plus a 30-day report | 4-week setup, then monthly |
| Commitment | One-time | One-time | 6-month minimum |
| Price | $400 | $800 | $1,700 setup + from $500/mo |
Questions, answered
Nonprofit FAQs
Do you offer nonprofit pricing?
Yes. Our Sprints and Builds have nonprofit pricing for registered 501(c)(3) organizations, set for mission budgets from the start. Partnerships and AEO use one rate for every organization. See all prices above.
Where should our nonprofit start?
Most nonprofits start with the Donor Development Sprint. It clarifies your message and gives you a thank-you sequence that keeps donors giving, and every other service builds on it.
Do you write grants?
No. Our nonprofit work focuses on individual donors, your message, and how people find and donate to your mission.
Can our board use the work too?
Yes. Everything is written so board members, staff, and volunteers can talk about your mission clearly and consistently.
Can AI search find our nonprofit?
Only if AI can understand what you do. Our AEO service makes sure tools like ChatGPT and Google AI can find and recommend your organization.
Do you work with nonprofits outside Metro Detroit?
Yes. Joyfire is based in Metro Detroit and works with nonprofits nationwide.
Give Your Mission the Marketing Firepower It Deserves.
If donors give once and disappear, or your marketing runs on leftover time, let's talk. In a 15-minute discovery call, we'll look at where your organization stands and recommend the right place to start.
