New book · Pre-order

How to Scale Your Small Business

A practical guide to attracting customers with digital marketing & AI.

By Kendra Malloy

Price increases to $15 on November 1, 2026. Pre-order now and get an instant bonus, plus three implementation tools with the book.

How to Scale Your Small Business, book cover

You're Working Harder Than Ever, but Potential Customers Are Choosing Someone Else.

Your customers are already online: searching Google, asking their phones, and using AI tools like ChatGPT to decide who to hire and where to buy. If your business doesn't show up clearly in those crucial seconds, someone else gets the customer.

The hidden cost of unclear marketing

Wasted marketing budgets. Money spent on websites, ads, and posts that bring in zero inquiries.

The AI search blind spot. AI tools recommend your competitors because your information is incomplete or inconsistent across the web.

Spread-thin frustration. Trying every social media trend without knowing what actually drives revenue.

You shouldn't have to waste time and money on marketing that gets ignored.

A practical playbook

For Business Owners Who Are Ready to Get Marketing Right.

Kendra Malloy has spent more than a decade helping small businesses and nonprofits clarify their message and grow, and teaching them how automation, digital tools, and AI can help. Now she's written the step-by-step roadmap she wishes every business owner and executive director had.

You don't need a marketing degree, a giant budget, or a 30-person social media team to compete and win. This book shows you how to show up and grow.

What You'll Discover Inside

Get Found When People Ask for Recommendations

Learn what it takes for Google, ChatGPT, and voice assistants to recommend your business.

Put AI to Work the Right Way

Step-by-step Weekend Projects help you launch a 24/7 customer FAQ bot, set up your first AI agent, and batch a week of short-form videos.

Stop Marketing in Silos

Make your website, email, social media, and storefront tell one clear story, even if you're a team of one.

Turn Customers Into a Community

Relationship-first marketing, simple social listening, and ambassador programs that hold up in any economy.

Understand What Makes You Money

Simple frameworks to track what's working, cut waste, and make decisions based on real data instead of late-night worry.

Earn Long-Term Trust

Practical steps to protect customer privacy, strengthen your cybersecurity, and safeguard your reputation.

Built to Be Implemented

Every chapter ends with a practical homework page. You'll also get real-world lessons from brands like Crumbl Cookies, Omsom, and Warby Parker, including what lasts after the hype dies down.

Bonuses when you pre-order · until Oct 31, 2026

Pre-Order and Get an Instant Bonus

Pre-order for $7 and you get an exclusive bonus in your inbox right away, plus three implementation tools delivered with the book on November 1.

Instant · in your inbox now

The AEO Intelligence Report

A 15-page white paper on what the data really says about AI search and small business visibility, with 35 cited sources. The moment you pre-order, it lands in your inbox. Know exactly where the ground is shifting before the book even arrives.

Delivered with your book on November 1

The Metrics Dashboard

A Google Sheet that turns a few numbers each month into your conversion rates, customer acquisition cost, and channel ROI. Includes a setup manual.

The 90-Day Growth Roadmap Workbook

A printable, fillable workbook to score your business, set weekly priorities, and check off actions as you go.

The AI Search Audit Template

A quarterly worksheet with exactly what to ask ChatGPT, Gemini, and Google's AI Overviews, plus a step-by-step fix list if you're not showing up.

How it works: pre-order today and your AEO Intelligence Report lands in your inbox right away. Your book and the three tools arrive on November 1.

Kendra Malloy, founder of Joyfire

About the author

Kendra Malloy

Kendra Malloy is the founder of Joyfire, a Metro Detroit messaging and marketing firm that helps small businesses, nonprofits, and leaders sharpen what they say so they can grow their business, cause, or mission. For nearly twenty years she has worked as a marketing strategist, ghostwriter, and speaker, drawing out what makes a leader and their organization different and putting it into words that move people.

She's also the founder of CreateMethod, where she coaches executives and teams to understand their working styles and get their best ideas into the world.

Kendra believes the businesses that win aren't the ones with the biggest budgets or the flashiest tools. They're the ones with the clearest message, a commitment to authenticity, and relational marketing. She lives in Metro Detroit and works with clients nationwide.

Stop Trying to Piece It All Together From a Dozen Different Sources.

If you're tired of spending time on marketing that doesn't bring in customers, this book is your plan, and it's $7 until November 1.

Pre-Order Your Copy for $7 →

Price increases to $15 on November 1, 2026. Get the AEO Intelligence Report instantly when you pre-order, plus three tools with the book.